Emily Espinoza
With the goal of attracting female creatives that she can help be seen and heard by their target audience, Emily knew she needed branding and a website designed with purpose. Specifically, she wanted people to feel welcome and empowered when interacting with her brand. We landed with professional yet laid back personal branding and a custom website that aligns with dream clients while pulling a lot from her personal life.
VIBE: adventurous, earthy, laid-back, modern
SCOPE OF WORK:
Full branding
Squarespace website design
Prompted filler text & suggested copy
BEHIND THE DESIGN
After playing around with uppercase E’s while designing Emily’s logo, I soon realized the shape of the capital letter was too rigid for the adventurous and laid-back vibe we wanted to portray. Instead, I chose to use lowercase e’s and manipulated the font to give a soft, simplistic feeling to each letter. The star symbol in her logo alludes to the idea that she is the guide her clients have been looking for, as well as representing her love for adventure and the outdoors.
STRAIGHT OUTTA EMILY’S MOUTH
