Ammil Development

VIBE: modern, vintage, minimalistic, adventurous

INDUSTRY: residential real estate development

SCOPE OF WORK:

Logo suite
Color palette
Typography system
Stock photo curation
Squarespace website design

With the goal of attracting investors for her first residential build of a ski-in, ski-out community in Utah, Chelsea from Ammil Development knew she needed to invest in custom branding and web design. She described the style of the community as “mountain modern meets hygge and old school skiing aesthetics” and wanted Ammil’s branding to depict this while still having a clean and professional look.

BEHIND THE DESIGN

Chelsea mentioned within the creative brief that she’d really like an element of nature to be incorporated into Ammil Development’s logo. The word Ammil is defined as “the thin film of ice that lacquers all leaves, twigs and grass blades when a freeze follows a partial thaw, and that in sunlight can cause a whole landscape to glitter”. One of Ammil’s core values is working “with” nature rather than against it. From these notes, I was able to come up with a sleek, minimalistic logo that uses a snow-capped mountain for the letter ‘A’.

I designed a logomark using the brand’s initials, with ‘A’ being the snowcapped mountain and ‘D’ being the sun peeking out from behind it, with a trail in the background. This is all placed within an arch to appear as a window and communicate the “picture-perfect” views of nature that are a huge part of the community.

The highly contrasting shades seen throughout the branding are a nod to Ammil Development’s art of combining opposing architectural styles, modern and vintage, to create something that is seamless and uniquely beautiful.